Customer Success & Metrics

Customer Health Score

A composite metric estimating the likelihood that a customer will renew, expand, or churn — calculated from usage, engagement, satisfaction signals.

Also known as: customer health, account health

A customer health score is a composite metric that combines product usage data, support ticket activity, NPS/CSAT, engagement signals, and account attributes into a single estimate of how healthy a customer relationship is. Common scoring scales: red/yellow/green, 0–100, or 1–5.

Customer success platforms (Gainsight, Vitally, Totango, ChurnZero) automate health scoring by ingesting product usage data and surfacing accounts trending toward churn. Customer portals are a key data source — portal login frequency, feature adoption, and active users per account all feed health calculations.

See Reduce Customer Churn.